Zantay: Social Marketing Consultant

I recently read an article over at emarketer explaining that they expect advertising on social networks like MySpace, Bebo and Facebook to bring in more than $2 Billion in revenue by 2010. Don’t they get it yet!

Many businesses look at Social Marketing as simply another online sales channel similar to search engine optimisation (SEO), pay per click advertising (PPC) and affiliate marketing.
This is why many businesses fail to generate any revenue from their social marketing activities, most organizations are not ready for the change to social.
Is yours?