For the past while I’ve been reading what I can get about the mindset of former General Electric CEO Jack Welch. I’ve read about 4 books about him from people that worked with him at GE to people that try to understand his methods for success.
So how does one man run the worlds largest company?
Leadership! […]
What a book! I’m only 54 pages in and already I recognize that I’m under-worked, under-challenged, under-payed and that I want to build my own worldwide agency (If only it was that easy). I didn’t realize that David Ogilvy coined so many terms and “old sayings” that we use every today. “You pay peanuts, you […]
I read quite a lot of marketing books and every now and then I come across a stat, saying or idea that interests me. So after forgetting a few I decided I’d add them to my blog.
I’ve just finished reading Seth Godin’s latest book Meatball Sundae, very interesting, it’s not really teaching corporations to suck […]
